Apple’s market segmentation analysis
In this article ‘apple case study strategic management ‘, we will be looking into the different target audience of Apple Inc. This will give you an understanding of apple’s target market and loyalists. apple inc market segmentation.
Youngsters are viewed as one of Apple Inc’s. objective markets. Young people use iPods for a lot of reasons. Some of these reasons are to associate with gaming, socializing, listen to music and go on Facebook, MSN, twitter and so on. There are likewise numerous gaming applications that are of interest to them. Minecraft and Clash of Clans are few of the examples IPods have turned out to be a significant pattern with teenagers
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A new study involving iPods and teenagers by the University of Colorado at Boulder and Children’s Hospital Boston indicates teenagers who receive pressure from their peers or others to turn down the volume of their iPods instead turn them up higher. Read more on New iPod Listening Study Shows Surprising Behavior of Teens.
COLLEGE AND UNIVERSITY STUDENTS :
School and college understudies are likewise focused by Apple Inc. These understudies use Apple Inc. items, for example, iPad’s, MacBook’s, iPhone’s and so forth to rapidly record notes. These notes are kept sorted out in their Apple devices. Additionally these items are light which makes carrying the gadgets to and from school is much less tiring.
BUSINESS PEOPLE :
Apple’s target market also include business men. Business men and entrepreneurs are exceptionally interested by Apple items. All Apple gadgets (iPhone’s, iPad’s, MacBook’s and so forth.) have a business quality that is exceptionally valuable. These gadgets are utilized to complete work productively and to speak with customers effectively. Likewise, sending reports is simple and sorted out. The minimalism of the product is very much interesting and demanding.
YOUNG CHILDREN AND KIDS :
Kids are apples primary target market. Apple items are additionally helpful to youthful youngsters and children. The explanation behind this is gadgets, for example, iPods and iPads are amazingly easy to use because of their touch screen quality which is useful for youngsters. Guardians can download learning amusement applications on Apple gadgets to show youthful youngsters and children.
Apple’s target market also includes adults and grown ups. Grown-ups are additionally one of Apple Inc’s. objective markets. iPhone’s are valuable to grown-ups for their regular needs, for example, telephone calls, map headings, web association, records and cameras. Conveying these little gadgets makes grown-ups lives much simpler for imparting every day. These group also consists of the brand loyalists and tech enthusiasts.