The ultimate guide to getting Google AdSense approved.

How to get Google AdSense Approved?

“AdSense is the first achievement in every bloggers diary”

Google AdSense is the best and effective ways to monetize your blog or site. Among hundreds of ways to monetize your blog or site, Google AdSense has always stood on top of the chart. Google AdSense is established over ten years and that has also laid a long time impression on the Advertisers and Publishers. This probably might be the reason why there is a lot of demand to get Google AdSense approved. Google unlike other Ad serving programs does accept all the applications (hundreds of them a day!). All the applied sites are verified and cross checked by humans which makes it more difficult. Google AdSense is a contextual Ad serving program with millions of advertisers and publishers.

Follow these ten ways and I guarantee you Google AdSense approval .


Never the less let me also remind you people who gets accepted the very first time they apply are very less and persistence is the key to get Google AdSense approved.

Pat your back, You have done the first thing to get AdSense approved you found this article. With these following steps lets get our AdSense approved.

Get your Google AdSense Approved in 7 days

Ok sit back and read on.

Custom Domain vs Sub domain

There was a time when domain was not an issue, that was back 7 or 8 years before. Google is now well established and is now in demand. Through the ages Google has gone through several updates which made their algorithm stronger and powerful. Google now considers sub domains as less powerful compared to a custom domain. Thus when it comes to Google Ad Sense having a custom domain does make a difference. So if you don’t have a custom domain yet I would recommend you go get one.

What about then? Blogger is a product from Google and thus yes, they do consider blogspot domains but again custom domains come in the first hand.

Google AdSense cannot be used on sub domains of a custom domain. For example you cannot apply for a Google AdSense account with www.seo.techandseo. com

First thing to do is to get a custom domain. If you are still planning to go ahead with Blogger fine, there are cases where a well built blogspot getting accepted faster than a custom domain.

Keep in mind, having a custom domain alone wont get you Google AdSense approved.

Domain Age

In the case of sub domains.

Domain age has always been a doubt in the blogger sphere especially among blogspot users. For blogspot users, In certain countries and regions you need to have a domain age of 6 months minimum. These regions include India and Pakistan as there is increasing amount of blogs created. Here is what Google says about blogspot domain ages.

In some locations, including China and India, we require your site to have been active for at least six months before it will be considered. We’ve taken this step to ensure the quality of our advertising network and protect the interests of our advertisers and existing publishers.

It is also to be kept in mind, sub domain’s from regions and countries like United states and United Kingdom does not have this issue.

In the case of Custom Domains

Domain age is not a huge factor when it comes to custom domains. I have got Google AdSense approved for sites that are just 2 and 3 weeks old. Though domain age is a factor for many of Google’s search engine ranking factors. I have never felt domain age a barrier for custom domains to get Google AdSense Approved. Like I said before. Having a custom domain does make a difference.

Number of Article required

Doesn’t matter if you have a custom domain or a sub domain. If you don’t have quality content in your blog/site you probably will end up seeing a lot of rejected mails from Google. Keep in mind, Google loves content not only in the case of Google AdSense, also in many of the other factors too. So how many articles should be there? I always recommend you have a minimum of 30 well written articles. This 30 articles should be unique, 100% original and should be at least 4-5 days (Give some time for Google to index all your articles).

With that being said, let us see the length of the articles required. Among the 30 article you prepare, make sure you have 3 to 5 articles as pillar posts (Pillar posts are articles more with more than 2000 words and 100% genuine content).

Niche of the site

Niche of the site (in lay mans terms, what the site is about). The niche of the site is to be considered and should be given upper hand. If the site niche is among the sensitive once you will never see ads running.

There are some other niches that you better not touch until you are good at it, health and new are of such. Try to avoid niches that violates Google AdSense policies like porn, and child abuse. Gambling and betting sites are always monitored. In the end Google will make sure all their advertisers are comfortable. Doing a proper research on the niche you choose will also help in the future too. There are expensive and cheap keywords to explore out. So think twice or thrice before you choose a niche.

Quality of the content

When  we speak of the quality of the content I intent 3 things.

  • Grammatical perfection.
  • AdSense recognized languages.
  •  Originality of the content.

Grammatical perfection, don’t get scared with all these terms. All they check is the readability of the blog.

AdSense do not support all languages, though many blog in English we have the other majority too.

Here is the list of the Google AdSense supported language list

Arabic Greek Portuguese
Bulgarian Hebrew Romanian
Chinese (simplified) Hindi Russian
Chinese (traditional) Hungarian Serbian
Croatian Indonesian Slovak
Czech Italian Slovenian *
Danish Japanese Spanish
Dutch Korean Swedish
English Latvian Thai
Estonian * Lithuanian Turkish
Finnish Malay Ukrainian
French Norwegian Vietnamese
German Polish


Originality of the content

Google might possibly checking for the originality of the contents before going any further. Originality of the articles should be always your priority and try not to negotiate that under any circumstances. Google is very strict about the originality. That is one thing that even approved Google AdSense account holders should always be aware of.

Running other Ads and affiliate programs

Since Google is a bit concerned about the viewers, they always wants the publishers to make sure the content is never obstructed by serving Ads. So Can you run other ads? Yes, you can. When I applied for Google AdSense I had Chitika and Amazon affiliate banners. I made sure the content was never obstructed by those ads.

If you are running any other ads make sure

  • Never add Ads as pop ups when you apply for Google AdSense, Google will reject it at the first check.
  • Never serve more than 3 ads in one page.
  • Always make sure the content is not disrupted in such a way that the viewer has to scroll down to see the content.

If you can comply all these things, what is stopping you from serving other ads while applying for Ads? If you are not confident to serve other Ads along while you apply for AdSense pause all other Ad networks for a while and resume once approved.

User Interface of the website

User Interface is something Google Looks forward to. Having a good impressive site with good navigation is always good compared to the ones without.

Read more:How Not Using Responsive Templates Makes You a Rookie. 7 reasons why you should have responsive template design for your blog.

Proper navigation in the site and a responsive site is neccesary before you apply for Google AdSense.

Integrating Google Analytic and Search Console (The old Web master tools)

Integrating Google Analytic and Search Console will give an impression that you are serious about blogging. This will also give you an upper hand in SERP (Search Engine Result Page). This will also help you track the critical errors and issues with your sites. Click here to register and click on “Add a Site” to register your website URL. Verify your website ownership through any of the recommended method and complete the process to keep your account functioning actively. Adding a HTML snippet is the easy way.

Setting a Google Analytic account page first and then setting a Search Console would be easy.

Google Search Console Sign Up

Google Analytic

Adding XML sitemaps and Robot.txt files

A bit technical and you shouldn’t bother much if you are running on blogspot. XML sitemaps helps Google bots to crawl through the all the pages and posts and index your site. Though this does not give a direct reflection on accepting your Google AdSense this does increase the trust worthiness. Get your Site map for your site from XML Site map.

Robot.txt file is protocol for the bots. These guys gives authorization to site to crawl or not to crawl a site.  Having a robot.txt protocol does not have a direct effect on Google AdSense approval but just like XML sitemap, it gives an impression and also helps in SERP rankings as it builds trust worthiness.

Traffic of the site

If you have followed all the above things correctly, In a week you can see hike in organic traffic. Especially in the pillar posts. Once the site gets more than 50 organic search traffic nothing can stop you. That is all you want. Make sure you don’t sign up for all the traffic exchange programs. Those never helped and never will. try to bring in Social network traffic. Use Google Plus and Facebook for promotion. Once the site reaches 50- 60 natural organic search traffic with few Social network impressions, you are ready to apply. If you haven’t got any organic search traffic concentrate more on your pillar posts and make it happen.

Have all the important pages

One main factor Google checks for is this one. They checks for the authenticity of the blog. Cross checks if the contact page is easily accessible.

About us page

Contact page

When you add a contact page make sure you give the same contact page given in the ad sense application form. The WHOIS info, Contact info and the Application form details should always match.
Privacy Policy

When you write Terms and Condition or Privacy Policy. You literally don’t have to write anything. There are sites that will generate one for you online. Google em and you can choose any of them to do it for you.

Basics to Google AdSense

Introduction to Google AdSense

We are going to take a look at the Google AdSense homepage and go over some of its primary features and benefits. If you visit you’ll be taken to the AdSense homepage. From here we can use the navigation bar at the top of the page to explore how AdSense works. If you click on the Benefits link in the navigation bar you’ll be brought to a page that explains why AdSense may be a good fit for you. On this page we can see that AdSenseconnects our website and our content to display ads that are high quality and that are relevant to the visitors viewing our site.

In order to make the most out of the Google Ad Sense tool. It’s first important to have an understanding of display advertising in general. How it works, the different ways of implementing it, and what its limitations are. At it’s core, display advertising is when certain areasof a website or blog are reserved and sold to advertisers for them to promote a particular product or service. The pricing and methods for determining the value of a display advertising can differ depending on the goals of the website owner. Web ads spots can be sold for a monthly, quarterly, or annual flat rate.

CTR, CPC and CPM in Google AdSense

They can be sold based on the number of actions a particular ad receives. For example, a website owner might get paid for an ad when a user actually clicks on the ad and submits their email address for more information. This payment method generally benefits the advertiser more than the website owner. Ads can also be sold based on the number of clicks that they receive. That’s called CPC. Additionally, display ads can be sold based on the particular amount of views or impressions that an advertisement receives, this is called CPM.

Or cost per thousand impressions. And is the form of value determination used by Google ad sense.An impression is simply when a user navigates to a website and sees an advertisement. If a website owner has three advertisement spots on one page, when a user navigates to that page. They’re actually creating three impressions for the website owner because three ad spots are being viewed. It’s important to understand the difference between a web page view and a web page impression.

This method of selling display ads tends to benefit the website owner more than other methods of display ad value determination. Actually selling display ads in a website can be a tedious and time consuming process. That is where Google Ad Sense comes into play. Google As Sense automatically chooses the highest paying advertisements to be displayed on a particular website,to maximize the revenue that a website owner can make.

How ads are displayd in Google AdSense

Now that we have an understanding of the different ways that the values of display ads can be determined, it’s important to understand what ad networks are. Ad networks consist of both publishers that will display advertisements on their websites, and advertisers that will pay for the ads. Publishers within the ad network set aside specific areas within their website for ads to be displayed from advertisers. Which is what we’ll be doing with Google AdSense. In an ad network advertisers can choose the keywords and topics of websites that they’d like their ads to be displayed on.

At the same time they also specify the maximum bid price that they’re willing to pay for their ad.For a particular ad placement location on a website, the ad network will compare the bid pricefrom all of the advertisers that would like their ad to be displayed in that spot. That is, the advertisers that specified that keywords, categories, and topics that are inline with the offered ad position. Of all of the advertisers that meet the criteria for the ad position, the one that has the highest maximum bid price set will win the bidding contest and their ad will be displayed in the spot on the website.

Determinants that affect Google AdSense CPC

In turn the publisher earns the maximum amount possible because that highest bidding advertiseris awarded the ad spot. This comparison and automatic bidding process happens for every single impression served on a website and occurs almost instantaneously. Google AdSense consist of multiple ad networks and therefore does a very good job of finding the highest paying advertiserfor a particular spot on a website. It’s also important to understand that the ad network a publisher is using, basically acts as a sales person, or middle man, and saves the publisher a lot of time by automatically comparing bids and offers from different advertisers.

Because of this the ad network takes a cut of the earnings that a publisher makes by selling advertising on his or her website. Generally speaking, however, the cut that an ad network takes is less than the expenses a publisher would incur if he or she were selling advertisements directly.

To make the most out of AdSense, it’s important to have an idea of which situationsare best fit for using AdSense as a form of monetization. Although it’s possible to earn a full incomejust by using Google AdSense, it’s generally best to use AdSense alongside other forms of website monetization. AdSense is also a great way to earn extra income on a web property that you’ve already established but have not yet monetized. Once Google AdSense has been implemented on your website, there’s very little maintenance needed, and therefore, it acts as great supplemental income.

AdSense can also be used on websites that sell a product or service. For example, maybe you have a website that sells t-shirts. Although you’re hopefully making money off of t-shirt sales, there’s still an opportunity to set up Google AdSense and earn a little extra income with very little additional work. At the same time, maybe you have a blog about comic books that you’re currently working on as a hobby. Hobbies are great, but hobbies that also generate income are even better. Why not implement Google AdSense on your comic book blog so you can earn some income from what you like doing best? Because Google AdSense requires so little maintenance, it is almost always worth trying out for anyone who has a website.

It’s also important to understand that you can remove Google AdSense from your website at any time without incurring a penalty. There’s no long-term contract for Google AdSense. Everything is based on how many impressions advertisers receive on your website and how much they’re paying you for those impressions. This is important because it means that you can be running Google AdSense on your website, and if something more profitable comes along, you can simply remove AdSense and replace it with the more profitable solution.

Most people’s first question regarding Google Adsense is how much money will I earn?Although this is a very valid question, it’s quite difficult to answer because there are a lot of variables that come into play regarding earnings from Google Adsense. The two primary variables that determine how much you earn on Adsense are the number of impressions that you receive and the quality and topic of your content. If your earnings from Adsense were simply based onimpressions and nothing else, it would be easy to gauge how much money you could expect to make. We could say that for every 1,000 impressions you receive, you earn $10 and since your site receives 20,000 impressions a month, you’ll make $200 per month.

Why do publishers recieve different AdSense revenue

The question then becomes why don’t all publishers receive the same amount of revenue per 1,000 impressions? The answer is because different advertisers are willing to pay different amounts depending on the topic and quality of the content on a website. Remember advertisers aren’t paying a flat rate to advertise on a website in an ad network. Advertisers are bidding on ad spots based on the topic and quality of the website. For example, one ad network might include two different advertisers.

One advertiser may be looking to promote an insurance policy via an advertisement on a website.And another advertiser might be looking to promote a toothbrush. These two advertisers probably have very different business models, profit margins, and in-turn advertising budgets and strategies. If the insurance company sells one insurance policy, they’re probably making a pretty big profit. And therefore can afford to pay more for an advertisement. Let’s say that the insurance company is willing to pay $10 per 1,000 impressions. The toothbrush company is probably making a much lower profit margin and therefore can’t afford to bid as high for internet advertisements.

For this example that the toothbrush company is willing to pay $1 per 1,000 impressions. Now here’s where the publishers come into play with our two advertisers in mind, let’s say that we also have two different publishers. One publisher has a blog on legal advise and the other publisher has a website on dental health. Both publishers are using Google Adsense. Because advertisers only want to be displayed on websites that are relevant to their target market. The insurance companies ad will probably bid for the spot on the legal advice blog.

And the toothbrush companies ad will probably bid for the spot on the dental health blog. Both advertisers will probably be bidding against other advertisers in the same industry with similar bid prices. Let’s say that for both our insurance company and our toothbrush company that they are the highest bidders for the entire month for their respective websites. Also, let’s say that both websites receive the same amount of impressions for the particular month, 20,000. Although the impressions are the same, the legal advice blog will earn $200 from the 20,000 impressions because the insurance company is paying $10 per 1,000 impressions.

At the same time, the dental advice blog will only earn $20 from 20,000 impressions because their highest bidder is only willing to pay $1 for 1,000 impressions. From this example you can see that although both website received the same number of impressions, because of the difference in topics, one site is earning 10 times as much as the other site. So what does this mean for you as a publisher when it comes to calculating your monthly earnings? It means that you’ll have to try out Adsense for at least a couple of months to get a better feel of how much money you’ll be making on a monthly basis.

If you don’t currently have a website and your goal of this article is to find a way to make a fortune off of Google Adsense, then your best bet is probably to research which industriesare willing to pay the most for internet advertising impressions. I’ll give you a hint, the legal industry, including insurance companies, spends a lot of money on online advertising. Another high paying industry is that of luxury products because they also have a very high profit margin.Once you have an understanding of how much money you’ll make per 1,000 impressions, also know as RPM, based on the topic of your blog, then you can work on generating as many monthly impressions as possible to drive up your earnings.

we went over the earning power of Google AdSense. At this point, you may be starting to see some of the limitations of using Google AdSense. Again, you can make a full-time income off AdSense, but it’s not likely and it takes a lot of work and effort to receive enough impressions to do so. That being said, Google AdSense is best used as a supplemental form of revenue for your website and not necessarily the primary form of revenue. Also, remember that as a publisher, you’re letting Google AdSense automatically place advertisements on your website.

This means that you have a limited ability to review and approve ads before they appear on your site. Advertisers are also letting Google automatically place their ads on websites without a full thorough review. Because of this, advertisers are probably not willing to pay quite as much as if they had handpicked and approved specific websites that they know will attract their target audience. By using AdSense, you’re allowing Google to take a cut of your ad revenue. There may come a time where an advertiser will approach you as a publisher and be willing to pay more for your advertisement spots that are currently being populated with ads from Google AdSense.

If this time comes, it’s probably best to accept that advertiser’s offer and forego using AdSense in those spots for the duration of the advertiser’s ad campaign. In fact, just having Google AdSense on your website may attract direct offers from advertisers because they can see that ad spots are available on your site and that you’re willing to sell them. Google AdSense is a great tool and can provide a great deal of supplemental income for your web property, but don’t forget to address other opportunities and forms of monetization that may arise while you’re using Google AdSense.

The number of advertisers on AdSense is constantly growing and as a publisher this is great news because more advertisers means more competition and in turn more revenue. As you’ll see later on in the course Google allows us to block and review ads that are being displayed on our website to make sure that they’re appropriate for our audience. AdSense features ad units that are responsivemeaning they automatically adjust based on the device the visitor is using to access your site.

This means that AdSense ads work on mobile devices without being misaligned or hidden. From within the Google AdSense platform we also have access to detailed analytics and reports that will help us optimize our website and make changes as we go to earn more revenue moving forward. If we click on the How It Works link in the navigation bar Google provides us with a quick overview of how AdSense works. We first decide which type of ads we’d like to display on our website. Then we decide where we want those ads to appear.

AdSense will then automatically fill those spaces with ads and then we get paid when users view or click on those ads. Throughout this course we’re going to cover all of the smaller steps inbetweenso that you can get setup properly with AdSense and begin to earn revenue. If you click on the Success Stories link in the navigation bar you’ll be brought to a page that features testimonials from publishers that have had success using AdSense.

Lastly, Google also has a few resources available to you if you run into problems when using Google AdSense. To view these resources you can click on the Resources link in the navigation bar.This page contains a number of links and articles and also gives you access to the AdSense help center which will help you get the most out of Google AdSense.

Getting started with Google AdSesnse

To get started using AdSense, navigate to and click on the Get Started button at the top of the page. On the page that appears, Google tells us that a few things are required to start using Google AdSense. First of all, we need to be at least 18 years old, and have a Google account. You can create a new Google account during the setup process, or you can use one that you already have. We also need a website that we can display advertisements on and finally a postal address, so that Google can mail us payments and tax information, probably the most important part, well the payments that is.

Once you’re ready, go ahead and click on the Sign Up Now button at top of the page. On the page that appears, we need to either log into our Google account that we already have, or we can create a new one. If you don’t already have a Google account that you’d like to use go ahead and create one now. If you already have an account go ahead and sign in with it. On the following page we need to provide a little more information to Google in order to get started with AdSense. First of all, we need to let Google know which website we’ll be displaying ads on.

Go ahead and enter the primary domain where you will be using Google AdSense. If you’re going to be using AdSense on multiple websites, don’t worry, you can add additional domains later on. We also need to let Google know what the primary language of our website is. This is important because we want Google AdSense to display advertisements in the same language that our primary user are speaking. When you’re ready, go ahead and click Continue. We now need to provide Google with contact information. This is important because with AdSense we’re going to be making money and we want Google to be able to send that money to the right location.

So we can go ahead and fill out all of this information. Towards the bottom of this page we can specify our AdSense Email preferences, which just lets Google know which type of emails we’re willing to accept. When you’re ready, click on the blue Submit my application button at the bottom of the screen. Make sure you read through the Google AdSense Terms and Conditions and the program policies. These are really important because if you violate one of these policies at some point, your Google AdSense account will be shut down, and you won’t be paid for revenue that you’ve earned during that period.

Some of the more important aspects of these terms and conditions are that, you’re not allowed to click on your own ads, this is considered fraud, and your AdSense account will be shut down very quickly. You can’t use AdSense on websites that contain adult content. You can’t use AdSense on websites that contain copyrighted material. The websites displaying Google AdSense ads should contain original content that you own or at least have permission to publish. You also must verify that you do not already have a Google AdSense account. This is really for your benefit, because if you already have an AdSense acccount setup on one of your other Google accounts, you would want to use that one instead of creating a new one.

Lastly, you can’t put incentives on your website for users to click on your ads. For example, you can’t say, “Click on three of my ads, “and receive a free e-book.” This is also considered fraud, and would make it pointless for advertisers to pay for an ad that’s only clicked on just because the publisher is giving an incentive. Once you’re ready go ahead and click in the checkbox, and then click on Accept. At this point your application has been submitted to Google AdSense, and they usually get back to you within a week, letting you know whether or not you application is approved.

Once your Google AdSense application has been submitted and approved, one of the first things that you want to do is specify your payment information in AdSense so that Google can send you a direct deposit payment every month. To do so, navigate to and log into your Google AdSense account. From the Google AdSense dashboard, you can navigate to the right side of your screen and click on the gear icon. In the drop down that appears, click on the Payments link. From the Payments section, make sure that you click on the Payment settings taband here you can add a payment method, which would usually be a bank account where you would like Google AdSense to deposit your earnings.

Now, there’s a threshold that you must meet in order to receive a payment from Google, and that’s $100. As soon as your Google AdSense account has a balance of $100 or more, you’ll receive a direct deposit payment from Google the following month. It’s usually towards the last third of the month. So, let’s say you make $110 in February, you should receive that payment via direct depositaround March 20th or so. If at any time in the future you need to update your payment information or add a bank account, you can do so by navigating back here to the payment section in Google AdSense.

Now that we’ve finished setting up our AdSense account, it’s time to look at the primary navigation and learn where everything is located within AdSense. When you first log into your account, you’ll be on the AdSense home page. This page serves as a dashboard for publishersto gain quick overview of their AdSense performance. At the top of the AdSense home page,financial metrics for both the current date and current month are displayed. As we scroll further down the page, you’ll notice that additional information and statistics related to the current day are displayed. We’ll talk more about these numbers later on in this article, but for now, let’s talk about the different links at the top of the page.

This is the primary navigation in Google AdSense and you can see that we’re currently on the Home page because it’s highlighted in blue. The next link available to us is the My ads link. This is the area were we can create, modify, and delete ads and ad placement locations for our website.We will talk about this section in depth later on in the course. The Allow , block ads link allows us to specify which category of ads we’d like displayed on our website and which ad networks we’d like to allow. We can even block specific ads from appearing on our site using this section.

We will also be going in depth regarding this section of AdSense later on in the article. The Performance report section allows us to view all of the statistics related to our AdSense accountand helps publishers gauge future earnings, trends, and effective AdSense strategies. We will also talk about this section later on in the series. The Optimization section gives publishers tips on how they can optimize the ads that they’re placing on their website to increase their earnings. You’ll notice that in the top right corner of the Google AdSense screen, we have another set of smaller links which we can navigate within Google AdSense.

If you click directly on your email address in the top right corner, you can access information related to your Google account, including your Google AdSense Publisher ID. The gear link in the top right corner allows users to access their Google AdSense settings and review payment information. The bell icon is where Google AdSense notifications will appear, such as receiving a new message from the AdSense team. The question mark links to an area where publishers can search for help articles regarding Google AdSense.

These links comprise the primary navigation within Google AdSense. Feel free to explore on your own to become more comfortable with the user interface.

One of the reasons that Google Adsense is so effective is that it uses cookies to store visitor data and then, serve them relevant advertisements. Let me provide an example to make that a little bit easier to understand. Let’s say I’m searching for new lawnmowers and I search in Google “new lawnmowers for this year.” And, I browse a little bit and then, I go on another website that’s completely different from lawnmowers. But, let’s say that website uses Google Adsense.Well, because I searched Google for lawnmowers, Google knows that I searched for lawnmowersand it could put a cookie on my computer saying, Anton searched for lawnmowers a few minutes ago.

All of the sudden, I’m on a website using Google Adsense and Google has a choice of what advertisement to show me. Guess what, there’s a very high percentage advertisement that I would see. An advertisement for a lawnmower, because they know that I was searching for lawnmowers.Now, some people don’t like this. Some people think that that is a bit of an invasion of privacy, I actually do like it. If I’m going to see an advertisement, I guess I’d rather see one that’s relevant to me than just some random advertisement that has nothing to do with me. So, I don’t mind it as a user. But, this is important to know as a publisher, because you do have certain requirements to let your users know that you are storing cookies, or using cookies that have already been stored on their machine.

Now, for United States visitors, usually that just means having something in your privacy policy or your terms and conditions letting them know that you use Google Adsense and or Google Analytics and it’s all good. However, the European Union is a little bit different. European laws now require that publishers give visitors information about the fact that they’re using cookies and actually get consent from those users. Now, actually implementing this and doing this goes outside of the scope of using Adsense. But, as you are a publisher that’s maybe going to use Adsense, I think it’s important for you to be aware of this.

And, I wanted to bring you to this website called This is a website that is set up by Google for handling this very issue that I’m talking about. This website helps publishers make sure that they have the proper things in place on their website to let users know that they are using Adsense and making use of cookies. So, you might want to talk with your web developer. If you have a legal team, especially a web legal team, they’re probably the ones that know the most about how you can notify users and what you need to do.

You don’t have to notify your U.S. users with a pop-up or anything, but you can track IP addressesand if you have an IP address that’s coming from a European Union country, then you should beletting them know with a pop-up or just a little bar across the top of your website. If you look at, they actually have one at the top, almost as an example, that just let’s us knowthat, hey Google is serving cookies to analyze traffic to this site. So, check out sure that you have all the proper policies, terms and conditions on your website, so that you don’t get in trouble for serving advertisements to users without actually getting their consent first,if it’s required by law.

As we learned earlier in the article, Google AdSense decides which actual advertisements will appear on our website. That being said, we still need to decide how many ads we will display, where they will be displayed, and what size the advertisements will be. To do this,we need to create what are called ad units. We will then place the ad units on our site where we would like the ads to appear. Google will then automatically place the actual advertisements in those ad units based on the bids submitted by advertisers.

Publishers can create an individual ad unit for a specific page on their site, general ad units that will be displayed on multiple web pages, or a mix of both. To make things easier to manage, it’s probably best to create general ad units that can fit, either within the header, body, or sidebar of your site so that ads will automatically show up without you having to create another ad unit every time you publish a new article or blog post. Placing the ad units within your website will take some web design knowledge.

If you have a web designer or a developer, you may need to get them involved in the process of placing ad units within the code of your website. We will, however, cover a basic example of this process later on in this chapter of the course. Get ready, where we actually create our first ad unit.

we’ll create our first ad unit with an AdSense. Remember, ad units are the blocks of space that we will place within our website to begin displaying advertisements. To create an ad unit in AdSense, we need to navigate to the My ads section of AdSense. From here, make sure you’re in the Content and Ad units section on the left side of your screen. Towards the top, you’ll see a button that says New Ad Unit. Go ahead and click on this button to begin the ad unit creation process. When creating a new ad unit, the first piece of information that we need to decide upon is what the ad unit will be called.

It’s a good idea to give your ad unit a descriptive name so that you’ll remember which unit goes where on your website. For example, we’ll create an ad unit to be placed at the very top of our page as a banner ad. With that being said, we can call this ad unit Top Banner Leaderboard. In the ad size section, you’ll notice that there are a number of options for you to choose from regarding the size of your ad unit. The different sizes are based on pixels on a screen. This is the standard way of measuring advertisements on the Internet.

It’s also important to note that Google has placed some recommended sizes at the beginning of this section and these sizes are the ones that perform the best in terms of generating revenue. So if one of these sizes works for you, it’s a good idea to use it. If you want to see additional sizes, you can click on the drop-down next to Showing, choose the type of ad unit that you’d like to create,and you’ll see additional sizes that you can choose from. Because we’re creating a leaderboard in this example, we’ll choose the 728 by 90 leaderboard, the standard leaderboard ad size.

In the ad type section, we have the option of only displaying text ads, only displaying display ads,or displaying both text and display ads within this ad unit. There may be certain situations where you would only want text or only want display ads to be shown, but remember advertisers will be bidding for their ad to be shown in this slot and the more options you allow, the higher bid price you will receive. In other words, if you’re looking to generate the most revenue possible from a particular ad unit, it’s a good idea to allow both text and display ads to be served.

The matched content option is a new option by AdSense that allows you to display links to other articles within your website. The articles that are shown will be automatically generated by AdSense, but you’re not going to earn any revenue from these ads. These are internal ads that willjust lead to another page on your site and hopefully it will increase your overall revenue because you might have advertisements within those different articles. But remember, you’re not going to earn revenue from an ad unit that is displaying mashed content. For this example, we will choose text and display ads.

The text ad style section is where you can choose a text ad style to be displayed on your site. This section will really only be relevant for when text ads are displayed because it will determine the color scheme that the text ads will be displayed with. For display ads, which are images designed by the advertiser, the color scheme won’t come into play because the ad’s completely designed by the advertiser and will most likely feature a color scheme that’s consistent with the advertiser’s brand. There are a number of default styles provided by Google for you to choose from.

Alternatively, you can select one of the default styles and then click on the copy and edit button.This will allow you to customize all of the style’s details that are shown in this ad unit. So you can specify the border color, the background color, and a number of other different options. If you decided to customize your own style, when you’re ready, go ahead and give the style a name and then click save.

For now I’m just going to choose the default style. The custom channels section is something that we’re going to look at later on in the course, but it basically allows you to track statistics of this ad unit a little better so that you can determine which ad units are performing best on your website.The backup ad section is used to specify what should be shown in your ad unit if there are no advertisers bidding for the spot. Generally speaking, showing a blank space is probably the best option, but you could also design your own internal ad, upload it to your website and use the URL of that ad to be shown when nothing else is available.

If you’re unsure what to do in this section, just leave it as show blank space. Once you’ve finished configuring the options for your ad unit, click on the save and get code button to see the HTML code that we need to copy into our website in order for advertisements to begin being displayed.

Google AdSense decides which actual advertisements will appear on our website. That being said, we still need to decide how many ads we will display, where they will be displayed, and what size the advertisements will be. To do this,we need to create what are called ad units. We will then place the ad units on our site where we would like the ads to appear. Google will then automatically place the actual advertisements in those ad units based on the bids submitted by advertisers.

Publishers can create an individual ad unit for a specific page on their site, general ad units that will be displayed on multiple web pages, or a mix of both. To make things easier to manage, it’s probably best to create general ad units that can fit, either within the header, body, or sidebar of your site so that ads will automatically show up without you having to create another ad unit every time you publish a new article or blog post. Placing the ad units within your website will take some web design knowledge.

If you have a web designer or a developer, you may need to get them involved in the process of placing ad units within the code of your website. We will, however, cover a basic example of this process later on in this chapter of the course. Get ready for the next session of the below article, where we actually create our first ad unit.

we need to place the code from that ad unit into our website for advertisements to begin showing up. When we clicked on the save and get code button, this pop up box appeared with the code that we need to add to our website. You’ll notice that in this box we have two different options for the code type,either asynchronous or synchronous. This means that the Google AdSense code won’t get in the way of the other content loading on your website so you’re going to have faster page load times.

If you need to use synchronous code, you would probably know that so when in doubt, just choose asynchronous. Now we need to copy this code to our clipboard, so I’m just going to clock in the ad code box to highlight all of the code. Now I’m going to right click and choose copy. Once you have the code copied, you need to move over to your website’s back end where all of the code is written. This will obviously look different depending on the content management system that you’re using to develop your site. For this example, we’re using a WordPress website and we want this leaderboard to appear in the header of our website, so I’m going to move over to another tab here where I have the website open.

Here’s the website that I’m going to add the leaderboard to and I want the leaderboard to go right up here at the top above this header where it says wisdom pet medicine. So a little trick that I like to use to identify exactly where I need to insert this code into my website is when using Google Chrome, you can right click on the page and click inspect. When I do that, a box appears on the right side of my screen that shows me all of the code behind my website. Now, I want to find a particular part of this code so I’m going to click on this button at the top left of the box with the arrow icon and now I can move over to my website and I can select certain elements of the websiteso I’m going to select this header up here at the top and when I do that, it shows me where in the code this header’s located, so I can highlight over the code and it’ll show me different parts.

I know that this header right here is this whole part of my website and I also have this other header, but this isn’t an actual div, this is just a location within my site so I want my leaderboard to go underneath this header area, but before this first div, so when I go into the back end of WordPress, this is what I’m going to look for. So now I’m going to move over to my WordPress dashboard and I’m going to go to the left side of the screen and hover over appearance and then click on editor. Now I want to mention that you want to be very careful when editing your website’s code, especially here in WordPress because you can actually break your website and if you don’t know exactly what you’re doing, you definitely want to access your web files via FTP, download the web files, and edit the code on your local computer before you actually upload it to your webserver so that you can check and make sure that you’ve edited it correctly and if you have a web developer, this is where you’re going to want to get them involved.

This should be pretty simple for them to do so all they’re going to need to do is copy this AdSense code into the website but this is a pretty simple process because we’re just copying a couple lines of code so I’m going to go ahead and do it here in WordPress. So in order to access my header, which is where I want to place this leaderboard, I’m going to go over to the right side and I’m going to click on the header.php file. As you can see, WordPress also says that editing this code is highly discouraged and that you should proceed with caution but I understand that and I’m going to proceed.

So now I can see all of my header code and we established a few minutes ago that I need to place this code below the masthead but above the first div so what I’m actually going to do is I’m going to press command F on a mac computer or control F on a windows computer and I’m actually just going to search for masthead because I know that that’s right around the area where I want to put my AdSense code. So you can see here’s the header that says masthead and I want to put it just below this line of code but above the header div so, I’m just going to hit return and now I’m going to paste the code that I copied from AdSense here into WordPress.

So here’s the AdSense code and when I’m ready, but again, you want to make sure that you are absolutely ready, make sure that you didn’t cut off some of this header and that you didn’t cut off some of the div down here either and I’m pretty sure I didn’t, so now I’m going to click on update file at the bottom of this page. So I’ve now added the AdSense code into my website, so let’s go back to the front end of the website. We can close out the inspector, and let’s refresh the page.

So now you can see, we have an advertisement up here at the top of our page already on our website, it’s that simple. When you first begin to place ad units within your website, it may take a little while for Google to decide which ads fit best on your site and therefore ads may not start showing up immediately but should start being displayed within 24 hours. Stay tuned for the next chapter in this series where we will go over some advanced placement strategies for placing ad units on your website.

we’ll discuss what custom channels are, how they can help you monitorthe performance of your ad units, and how to implement custom channels in your AdSense account. Custom channels in AdSense provide a way to track the performance of groups of ad unitson your website. As we’ll see later on in the course, the performance of each individual unit can be tracked in the Performance reports section of AdSense. What if, however, you want to track the combined performance of a specific group of ad units on your website? For example, let’s say you have two ad units that are displayed on your homepage and you want to track the combined performance of these two ad units, you could easily do so by creating a custom channel that includes both of these ad units.

To get started on custom channels, we need to navigate to the My ads section of Adsense. As you can see here in the My ads section, I’ve created two Leaderboard ad units that are designated to be displayed on my website’s homepage. To track the combined performance of these ad units, I need to create a custom channel by navigating to the Custom channel link in the left sidebar on my screen. From here, I can click on the button at the top left to create a new custom channel.

In the box that appears, I first want to give this custom channel a descriptive name. For this example, I’ll call it Leaderboards. Down below, I can select the specific ad units that I’d like to be included in this custom channel. In this case, I’ll choose the two ad units that I’ve created to be displayed on my homepage. You can add as many ad units to the channel as you’d like. Notice that you also have the option of clicking the Targeting checkbox to show this custom channel to potential advertisers. In other words, you can make this custom channel visible to advertisers when they’re setting up their ad words campaign.

Ad words is the system that advertisers use to bid on ad units in Google AdSense. And they can specifically bid for a spot within this particular channel. And if you’re trying to maximize your revenue from AdSense it’s a good idea to click this checkbox. Once that checkbox is clicked, you’ll notice that a few more text boxes are visible for you to fill out some descriptive information regarding the custom channel that advertisers will see. For the purpose of this custom channel, we’ll say that the ads appear on the homepage. And it’s a pet medicine website so we’ll just say “homepage of pet medicine.” We can select where these ads are located.

since we have multiple ads and they’re in different locations, there isn’t one specific option that fits this custom channel so we’ll just keep it on Multiple locations. In the Description section, we can specify that this custom channel includes ad units that are both on the top and bottom of our homepage. You can select the appropriate site language for this custom channel. And then once we finish specifying all the information for our custom channel, we can press Save. As you can see, our custom channel has now been created.

And in the Performance report section of AdSense, which we’ll look at more in depth later on in the course, there is a specific report for this particular custom channel, the two ad units that are included on the homepage of our website. At this point however, you should be comfortable with what a custom channel is, how to create a custom channel, and how to add ad units to be trackedin that custom channel. As I mentioned, later on we’ll look at how we can view the data for that particular custom channel in the Performance reports section.


Read More:

How to increase Google Ads revenue?

50 ways to increase Google Ads revenue.

Wondering How to increase traffic for your blog?

Blogging strategies to increase more traffic and user engagement

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This post currently has 3 responses

  • I see the issue in the site. It’s not a serious issue, keep the following things in mind.
    It takes 24 to 48 hours before the site start showing ads after complete approval.
    Clear the cache of the browser and load the page again after 2 days.
    And if it still doesn’t respond, change the adcode type to synchronous (I will attach a photo of the same below)

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